Grand Chanukah Hummer Parade

A couple of weeks ago I was asked to shoot an event for the Shaloh House Jewish Day School in Brighton. I'd shot a "mock wedding" for them the past summer (those images are incredibly fun, and coming soon) and loved how all-in everyone was with a wonderful variety of silliness and play concerning real-life dyanmics I had never seen before. I knew regardless of the details I would have a great time shooting it and committed immediately. "What's the event?" I asked the rabbi, day-of.

It was just a couple of hours before I needed to be out the door when he sent me a link to the Grand Chanukah Hummer Parade.

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

Grand Chanukah Hummer Parade

There was rowdy facepainting and balloon-making in the basement, and piles of powdered donuts upstairs. Mayor Martin Walsh arrived to much fanfare to help light the giant menorah. There were heartfelt speeches, humemr oil-use jokes, convivial handshaking, and accordion music — before all of the kids crammed into their giant brightly menorah-lit Hummer limosines to ride in a parade throughout the city.

The all-in-ness was inescapable and contagious.