A couple of weeks ago I was asked to shoot an event for the Shaloh House Jewish Day School in Brighton. I'd shot a "mock wedding" for them the past summer (those images are incredibly fun, and coming soon) and loved how all-in everyone was with a wonderful variety of silliness and play concerning real-life dyanmics I had never seen before. I knew regardless of the details I would have a great time shooting it and committed immediately. "What's the event?" I asked the rabbi, day-of.
It was just a couple of hours before I needed to be out the door when he sent me a link to the Grand Chanukah Hummer Parade.
There was rowdy facepainting and balloon-making in the basement, and piles of powdered donuts upstairs. Mayor Martin Walsh arrived to much fanfare to help light the giant menorah. There were heartfelt speeches, humemr oil-use jokes, convivial handshaking, and accordion music — before all of the kids crammed into their giant brightly menorah-lit Hummer limosines to ride in a parade throughout the city.
The all-in-ness was inescapable and contagious.